When an influencer or public figure is seen consuming or endorsing unhealthy products, such as foods and beverages high in salt, fats and sugars, this often has an immediate effect on their followers. It may influence their consumption, attitudes and preferences. Even a simple action by a high-profile celebrity can have a significant impact and cannot be underestimated.
Our choices are individual but can be influenced – high-profile celebrities have the power to encourage healthy behaviours
