Ben Cove, CMO at Logifuture, speaks to SBC News on how Bet9ja’s continued backing of Nigeria’s AFCON campaign underscores the tournament’s strategic importance for iGaming operators, revealing why Africa’s flagship competition has become a pivotal battleground for engagement, brand equity and market leadership. When the Africa Cup of Nations kicks off on December 21…
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Logifuture CMO Ben Cove: AFCON’s evolution from optional to essential for brands
