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Time to Win: Behind Boomerang’s AC Milan move

Time to Win: Behind Boomerang’s AC Milan move

After a successful first year of partnership with AC Milan, Boomerang Partners has reshaped their relationship under the “Time to Win” concept, turning it into a more structured, insight-driven model. With the introduction of the AC Milan Hub, Boomerang aims to shift beyond visibility and co-branding to focus on measurable commercial outcomes…
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