At the World Cup this summer, bettors around the world will be presented with more options than ever in both creating their own multi-leg betting propositions and being presented with pre-packaged selections. Nikos Zygouris, Head of Sportsbook Product at Altenar, Jeevan Jeyaratnam, Chief Betting Officer at Abelson Sports…
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Roundtable: how to captivate bettors to maximise World Cup opportunity?
