AI-powered recommendations: boosting discovery and retention  

Karri Paavilainen, Vice President, Services, Brightstar Lottery, discusses the company’s new Game Recommendation Engine, which offers players personalised eInstant game recommendations via a game lobby.   SBC News: How do players and personalisation go hand in hand?   Karri Paavilainen: At Brightstar, we help lottery operators constantly improve player experience, …
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