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Is Genius Sports partnering with ad giants a golden boot moment?

Jyoti Rambhai by Jyoti Rambhai
February 12, 2026
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The adtech company has been striking deals with the likes of Publicis Groupe, WPP and PMG as it cements its foothold in live sports marketing. Genius Sports’ acquisition of global, digital sports and gaming media network, Legend, recently hit the headlines, partly because the move resulted in its stock price crashing from $8.51 to $6.19…
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