Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?

Flutter Entertainment‘s Sky Bet and Paddy Power brand have got their World Cup 2026 marketing campaigns underway. But in this tricky era for betting marketers in the UK, they may want to tread carefully. Both brands have used celebrities in their campaigns. In Sky Bet’s case…
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Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?

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King Charles and Queen Camilla joined by surprise special guest at Balmoral

Kelly Ripa is unrecognizable in jaw-dropping video fans need to see to believe

Prince William and Kate Middleton’s ‘lazy summer’ defended as Prince George leaves home

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Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?

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Kaizen Gaming boss on navigating two global crises en-route to decacorn status

Greece shows full-hand to beat black market gambling

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