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Consultancy’s multi-billion-dollar AI gamble, but where is the real return?

Maria Ward-Brennan by Maria Ward-Brennan
November 9, 2026
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Consultancy’s multi-billion-dollar AI gamble, but where is the real return?
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Consultancy firms have pumped a lot of money into frontier AI tools that have fundamentally changed tasks traditionally done by juniors. But the return on investment question lingers, writes Maria Ward-Brennan. Model ML’s platform for the consultancy market has automated manual steps such as supporting research…
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